How to Reward Your Guest Authors and Build a Strong Community in your blog and website
This is a guest post is by Ann Smarty, founder of a community of guest bloggers: My Blog Guest and first contribution as part of a new My Blog Guest – Splashpress Media partnership.
The best (and I’d say the only) way to create a strong community of talented guest authors around your blog is to offer incentives. You want your guest bloggers to be sincere in their desire to provide quality – so you want to be sincere in your desire to pay back.
No, it is not about money. Guest blogging is about benefit exchange: the authors give your blog high-quality content (and thus traffic and leads) and you give your guests exposure.
So do you promote your guest authors enough?
Rewarding with Backlinks
You may not really like that but let’s face it: most (even awesome) guest authors contribute content for links. Being generous in linking is the sure-fire way to get plenty of active guest contributors.
Important note: your linking policies are up to you. My own take is that if the author provides awesome content, he 100% deserves at least two or three keyword-rich (or “SEOed”) links. But that’s up to you, your niche, your experience and what you belief in. I absolutely believe there is no right or wrong way to do that. Read More